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David Wadhwani

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Macromedia, led by Kevin Lynch (pictured) as chief software architect, coined the phrase "Rich Internet Application" (RIA) a few years ago after seeing what developers and designers were building in Macromedia Flash. It was clear that these applications extended the design limitations and interaction constraints of traditional HTML applications. They didn't require a full-page refresh when users interacted with them. They efficiently utilized network bandwidth, transmitting only the portion of the data that changed and transmitting layout information sparingly. They contained a rich array of interactions that allowed end users to directly manipulate the data with which they were interacting. They seamlessly layered audio and video into the application's user interface. They clearly maintained their context as the user navigated through the application. And, of cours... (more)